Telling Our Stories, Building Strong Cooperative Brands in the Digital Era

On 5–6 February 2025, the ICA Asia and Pacific (ICA-AP) organised a peer-to-peer knowledge-sharing and training program in Kuala Lumpur, Malaysia, under the ICA-EU Financial Framework Partnership Agreement Phase 2 (FFPA2). Hosted by ANGKASA, the event was themed “Telling Our Stories, Building Strong Cooperative Brands in the Digital Era” and aimed to strengthen the branding, communication, and digital storytelling capacities of cooperatives in preparation for the International Year of Cooperatives (IYC) 2025.